Maternal wellness is as necessary as the healthy future of the country, it not only includes the physical but also the mental wellbeing of an expecting mother.

It not only ensures the pre-birth health status of the mother but also the post-birth health of both mother and the infant. With all the modernization and development maternal health is still one of the concerned matter in our country. In 2015, India’s maternal mortality was 174 per 100,000 live births. In 2005, it was estimated that the maternal mortality ratio in India is 16 times higher than that of Russia, 10 times that of China, and 4 times higher than Brazil. The WHO estimates show that out of the 536 000 maternal deaths globally each year, 117 000 (22%) occur in India.(Reference Wikipedia).

Despite a five-decade-old Family Welfare program, India still continues to contribute almost a quarter of the global estimates of maternal morbidity and mortality. Quality aspects in maternal health care have long been ignored in the Indian public health system.

The rural population of the country suffers the most due to lack of access to healthcare services either due to economical or geographical(distance) factors, especially for maternal treatments.

Along with the rural population, even in urban areas due to lack of time and increasing stress the maternal wellbeing is getting compromised to a large extent.

Malnutrition, ill-health, mental sickness, organ ailments, etc. in newborns are the result of maternal health getting compromised due to many such factors.

Jiyyo has evolved healthcare facilities in India with the introduction of Jiyyo Mitra E-Clinic and Jiyyo Lyfe App.

The expectant mother especially in rural areas is still struggling for basic and necessary maternal healthcare, the distance from cities and traveling conveyance has always been a major reason because of which the compromise for poor healthcare is done. Imagine a daily wage worker who needs to work for 10-11 hours a day to afford the basic requirements of food, clothing, and shelter with the responsibility of an entire family has to take care of a pregnant wife as well. More than half of the rural population suffers from the dilemma of choosing between an entire day of work to earn or to travel to cities for getting the urgent consultation done. This leads to the majority of them compromising and neglecting the need for a doctor consultation as they choose to go to work because of the doctor’s consultation visit consuming the majority or entirely their hours at work.

Now even an unaided expectant mother can visit the Jiyyo Mitra E-clinic in the vicinity of their own home/village, our panel of professional and trained operators then assist them in getting the consultation with the respective expert doctors from every corner of the country that is, now without actually traveling to the doctor’s location the patients access to the best healthcare facilities and consult the expert doctors from AIMS/PGI, etc. that too without spending the extra traveling cost.

Also, not only towards the rural healthcare Jiyyo has footprints over the modern era of healthcare as well.

With Jiyyo Lyfe app, our modern-day working mothers are actually consulting the gynecologists online sitting at their conference halls, or even in the comfort of their homes. Especially when in times of corona, where no one steps out of homes because of the virus-fear, we completely understand, your fear for your ‘piece of heart’ and hence our panelist doctors leaves no stone unturned in providing the best healthcare and great consultation experience for your wellbeing.

As much as we want all the brilliant ladies in our country to grow and shine, we want the upcoming generation and the strong mothers shall never be a victim of poor healthcare and should never lack healthy happiness. All expectant mothers deserve a ‘happy-pregnancy’ and at Jiyyo we assure you that we are a great contributor to the delight of all the mothers.

As a part of a great nation not only are we contributing to the present of the country, we aim to build a healthy future as well, by enabling the best healthcare to reach every corner of the country and being accessible to each and countryman.

If we have made your maternal healthcare easier and you think we have contributed as your health-buddy, do share your Jiyyo experience with us on our social media handles given below and we will be glad to know your Jiyyo-stories.